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Based on a case study approach, participants at the Masterclass will gain first hand insights and exchange ideas with Ms Jane Ashcroft, CBE, Chief Executive of Anchor Hanover -UK’s largest not-for-profit care operator, on the business, operational and governance responsibilities of managing multiple facilities in the face of rising standards in quality excellence. 


Aimed at providing a leadership approach towards best practice and innovation, the programme provides an overview of the role of the CEO and management team in providing organisational leadership, structure, pursuit of person centred care, quality excellence, organisational growth and funding strategies. 


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  • Governance and compliance challenges of managing UK’s largest not-for-profit housing and care provider with annual turnover of £550 and £1.5 billion balance sheet
  • Strategic business planning: Creating and communicating a five year and longer term growth plan
  • Innovation: New builds, existing facilities, services – Achieving a sustainable balance
  • UK Care Quality Commission standards and further frameworks for accreditation and excellence
  • Delivering through people: Recruitment, retention and workforce leadership of 10,000 people
  • Key financial drivers: Assumptions, sensitivities and funding for growth

Anchor Hanover at a glance website

2194-0104- Jane Ashcroft



Jane Ashcroft, CBE, Chief Executive, Anchor Hanover Group, UK

Jane joined Anchor in 1999 from BUPA, which had acquired Care First plc where she was Personnel Director.  She was appointed Chief Executive of Anchor on 9 March 2010 and led the merger with Hanover Housing in 2018 to create Anchor Hanover, England’s largest not for profit provider of housing and care for older people.  Prior to joining Care First she held HR and governance roles with Bromford Housing Group and Midlands Electricity plc.  Jane is a Non-Executive Director of Dignity plc.  She was a founder of Associated Retirement Community Operators, representing the growing market for retirement village provision in the UK and is currently Vice Chair. Jane is also Vice Chair of the National Housing Federation which represents housing associations in England.  Jane is a Fellow of the Institute of Chartered Secretaries and a Member of the Chartered Institute of Personnel and Development.  She was awarded a CBE in the 2013 New Year Honours for services to older people.

Jane has, for two successive years (2017 and 2018) won Health Investor’s Grand Prix, bestowed on the person in the sector deemed to have had the “most impressive year”.




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